Immediately following the earthquake, Zynga's social game community raised over $1.5 million for Haiti in just five days, an extraordinary demonstration of care, concern and action. As humans, our natural tendency is to want to help those in distress. In five days, more than a quarter of a million Zynga game players showed their support by purchasing social goods. Through Zynga’s top four games, users from 47 countries donated to U.N. World Food Programme (WFP) by buying limited edition items in FarmVille, FishVille, Mafia Wars and Zynga Poker.
WFP has had an emergency response team in place in Haiti since the earthquake, which allowed it to start distributing food and other relief within 24 hours of the disaster. “We are extremely grateful to Zynga for this contribution,” said Nancy Roman, WFP’s director of communications. “Through their donations, Zynga players are helping us to bring urgently needed food assistance to millions of people who have been plunged into hunger by this devastating earthquake.”
Of course, while Haiti’s challenges might not appear on the front page of our newspapers each day anymore, we remain deeply pained as we witness the ongoing suffering experienced by the Haitian community and others in the aftermath of the January earthquake. Zynga has committed to a comprehensive strategy designed to alleviate some of these challenges at their most base level.
If you would like to support the WFP initiative within the Zynga strategy by contributing directly to the U.N. World Food Programme, please click below. Thank you for your ongoing support of our Zynga.org initiatives in Haiti.