“FishVille has joined with Audubon to help support its Gulf oil spill response and recovery efforts. Buy the Gulf Coast Turtle and 50% of all proceeds will go to Audubon to support its Gulf Coast Efforts!"
Zynga Releases Gulf Coast Turtle in FishVille to Support Audubon
Frisky Mongoose, June 12, 2010
“Zynga is extending its partnership with Haiti nonprofit FATEM to build a school with a Sweet Seeds for Haiti campaign....”
Zynga raises more than $110,000 to build school in Haiti
GamePro, May 12, 2010
“In a shining example of social media for social good, Zynga’s social game players have been raising money for two non-profit organizations...”
Mashable, Mafia Wars and FishVille Players Raise Money for Charities
Mashable, April 22, 2010
“It turns out that giving is a lot easier when it happens in the context of fun and is as easy as clicking an icon.”
Copy this: Zynga raises $130K for two charities through social games
VentureBeat, April 22, 2010
Over $1.8 million have been donated by private individuals online through WFP’s supporter base, as well as through SMS donations and student organisations. Another $1.5 million was raised through the generosity of players of online games in Facebook, such as Farmville and Café World, thanks to the support of Zynga Games.
World Food Programme report on support from the private sector for Haiti
UN World Programme (WFP), February 19, 2010
"Over 1 Million Cafe World and FishVille players went to Zynga.org to participate in the Zynga Haiti Relief Fund. With their help, the Zynga Haiti Relief Fund raised over $50,000 from user donations for those in need in Haiti. Together with the in-game donations, Zynga players have raised well over 1.5 million!"
Cafe World and FishVille players show they CARE!
Zynga.org, January 22, 2010
"Selling virtual goods through its top four games, Facebook games-maker Zynga raised $1.5 million for Haitian earthquake victims in five days, the company tells us. FarmVille, FishVille, Mafia Wars and Zynga Poker users from 47 countries donated to U.N. World Food Programme (WFP) by buying limited edition virtual goods."
Zynga Raises $1.5 Million For Haiti In Five Days
Business Insider, October 20, 2009
"Zynga's gamers have donated more than $1.5 million in the past five days for Haitian earthquake relief. They did so by making donations directly from within Zynga's top four games on Facebook."
In five days, Zynga raises $1.5M for Haiti via Facebook games
VentureBeat, October 19, 2009