“FishVille has joined with Audubon to help support its Gulf oil spill response and recovery efforts. Buy the Gulf Coast Turtle and 50% of all proceeds will go to Audubon to support its Gulf Coast Efforts!"
Frisky Mongoose, June 12, 2010
“Zynga is extending its partnership with Haiti nonprofit FATEM to build a school with a Sweet Seeds for Haiti campaign....”
GamePro, May 12, 2010
“In a shining example of social media for social good, Zynga’s social game players have been raising money for two non-profit organizations...”
Mashable, April 22, 2010
“It turns out that giving is a lot easier when it happens in the context of fun and is as easy as clicking an icon.”
VentureBeat, April 22, 2010
Over $1.8 million have been donated by private individuals online through WFP’s supporter base, as well as through SMS donations and student organisations. Another $1.5 million was raised through the generosity of players of online games in Facebook, such as Farmville and Café World, thanks to the support of Zynga Games.
UN World Programme (WFP), February 19, 2010
"Over 1 Million Cafe World and FishVille players went to Zynga.org to participate in the Zynga Haiti Relief Fund. With their help, the Zynga Haiti Relief Fund raised over $50,000 from user donations for those in need in Haiti. Together with the in-game donations, Zynga players have raised well over 1.5 million!"
Zynga.org, January 22, 2010
"Selling virtual goods through its top four games, Facebook games-maker Zynga raised $1.5 million for Haitian earthquake victims in five days, the company tells us. FarmVille, FishVille, Mafia Wars and Zynga Poker users from 47 countries donated to U.N. World Food Programme (WFP) by buying limited edition virtual goods."
Business Insider, October 20, 2009
"Zynga's gamers have donated more than $1.5 million in the past five days for Haitian earthquake relief. They did so by making donations directly from within Zynga's top four games on Facebook."
VentureBeat, October 19, 2009